BMW is reaching new heights in their tech department as the new HoloActive Technology will be soon placed on their vehicles. The HoloActive Touch is exactly what it sounds like. Holograms will be used as interfaces and may soon be replacing buttons and turn keys on newer model cars. BMW presented HoloActive Touch at 2017 CES.

Wayne Cunningham from Auto Tech stated that it is “Extraordinarily, HoloActive Touch works. Each time I touched the floating graphic, the system reacted perfectly” (

An example of how the hologram works is whenever a person calls, a hologram of the person will emerge from the dashboard and float as if it was in mid air.

According Environment News Service, “The driver can enter commands by interacting with the display using hand movements. A camera detects the hand movements and registers the position of fingertips and other parts of the hand. As soon as a fingertip makes contact with one of the virtual menu options, a pulse is emitted and the selected action is activated” (

The HoloActive Technology has three main components for it to work. A projector, a camera, and a speaker, and the holograms are projected from the center console.

The BMW blog states, “The concept car is a four seat piece of furniture without doors. It had twin kidney grills at the front and LED light bars, and 6 Roundels” ( The vehicle will be styled more into the likes of the comfort of your house as it will be spacious in the front and in the back. The car itself will look futuristic on the outside and inside.

BMW HoloActive Touch building blocks are already rolling out in the all new 5 and 7 series.

Even though this technology may seem far fetched, BMW is willing to bring into reality.

Check out the pictures and videos of the concept vehicle

Cunningham, Wayne. “BMW wins the future with HoloActive Touch controls.” Web. CBS Interactive Inc, 06 Jan. 2017. Web. 04 April 2017.

Vossler, Chuck. “Hands On with BMW HoloActive Touch.” Web., 04 Jan. 2017. Web. 40 April 2017.

“Innovative Electric, Autonomous Cars Star at CES 2017.” Environment News Service Dec 31 2016 ProQuest. 4 Apr. 2017 .